Cookie Policy
Last Updated: 4th June 2025
1. Introduction
This Cookie Policy explains how Optimisemi Limited ('we', 'us', or 'our') uses cookies and similar tracking technologies when you visit our website. It applies to all visitors, including those browsing or purchasing from our store under the brand Optimise (including the product line bio74).
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They enable us to remember your preferences, understand how you use the site, improve functionality, and deliver relevant content.
3. Types of Cookies We Use
We use the following categories of cookies:
- Strictly Necessary Cookies: These are required to operate our website (e.g., login, cart, checkout).
- Performance Cookies: These help us analyse how visitors interact with our site (e.g., Google Analytics).
- Functional Cookies: These remember your settings and improve personalisation.
- Advertising Cookies: These help deliver relevant ads and track marketing campaign effectiveness (e.g., Meta Pixel).
4. Legal Basis for Using Cookies
Under the UK GDPR, our use of cookies is based on the following legal grounds:
- Strictly necessary cookies: legitimate interest to operate our website.
- Performance, functional, and advertising cookies: consent, which you may provide or withdraw at any time.
5. Consent Management and Preferences
We use a cookie consent banner to collect and log your preferences. Your consent is recorded via our consent management platform. You may update your preferences at any time by clicking the 'Cookie Settings' link in the website footer.
6. Cookie Duration and Retention
Cookies may be 'session cookies' (which expire when you close your browser) or 'persistent cookies' (which remain on your device until manually deleted or they expire). Retention times vary depending on their purpose and provider. For more details, see our Cookie Table.
7. Third-Party Cookies
We may allow trusted third parties to place cookies through our website. These include Shopify, Google, Meta, Klaviyo, and others. These third parties may use cookies to deliver ads, track performance, and understand behaviour across the web.
8. Managing Cookies
You can manage or disable cookies through your browser settings. Doing so may affect your ability to use certain features. Browser-specific instructions are available at:
- Chrome: https://support.google.com/chrome/answer/95647
- Safari: https://support.apple.com/en-us/HT201265
- Firefox: https://support.mozilla.org/en-US/kb/cookies-information-websites-store-on-your-computer
9. Cookie Table
For a full list of cookies we use, including names, purposes, and expiry times, please refer to our Cookie Table [Insert Link to Cookie Table].
10. Changes to This Policy
We may update this Cookie Policy to reflect changes in technology or regulation. The most recent version will always be available on this page.
11. Contact Us
If you have any questions or concerns about this Cookie Policy, please contact us at:
Email: help@optimisemi.com
Address: Optimisemi Limited, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom
