Privacy Policy
Last Updated: 4th June 2025
1. Introduction
This Privacy Policy explains how Optimisemi Limited ('we', 'us', or 'our') collects, uses, and discloses your personal information when you visit our website, use our services, or make a purchase. This includes information collected through contact forms, the quiz, newsletters, or any other interaction with our brand, Optimise. By using our website, you agree to the practices outlined in this Privacy Policy.
2. Changes to This Policy
We may update this Privacy Policy to reflect changes in our practices or legal obligations. Updates will be posted on this page with a new effective date. Your continued use of our website constitutes your agreement to the revised policy.
3. Information We Collect
We collect personal data you provide directly (such as your name, address, email, payment information, and quiz responses), data we collect automatically (including IP address, browser type, and usage data), and data we obtain from trusted third-party providers such as Shopify, payment processors, and analytics tools.
4. Quiz and Lifestyle Data
If you use our product recommendation quiz, you may provide lifestyle information such as sleep patterns, energy levels, or digestion. This data is used solely to suggest appropriate products and is not shared beyond operational tools. We do not collect medical records. By submitting quiz responses, you consent to our use of the data for non-medical product suggestions.
5. Use of Personal Information
We use your data to fulfill orders, process payments, manage your account, improve our website and services, personalize marketing, and meet legal obligations. We do not sell or rent your personal information.
6. Legal Bases
We rely on contract, legal obligation, legitimate interest, and your consent to process your data under UK GDPR. You can withdraw consent at any time.
7. Cookies and Tracking
Cookies are used to operate the website, analyze visitor behavior, and deliver targeted ads. You can manage your preferences through your browser settings.
8. Sharing of Data
We may share your personal information with Shopify, shipping providers, marketing platforms, payment processors, and analytics services. Data is disclosed only as necessary and never sold or traded.
9. Data Retention
We retain your data only as long as necessary to fulfill orders, meet legal requirements, and support operational needs. After this, data is securely deleted or anonymised.
10. Children’s Data
Our services are not intended for individuals under 18 years of age. We do not knowingly collect data from children under 16. Contact us if you believe a child has provided personal information.
11. Your Rights
You have the right to access, correct, delete, restrict, or object to our use of your data. You may also withdraw consent, request data portability, designate an authorised agent, and appeal any decisions. To exercise these rights, contact us at [Insert Email Address].
12. Third-Party Links
We may include links to third-party websites. We are not responsible for their privacy practices. Please review their policies before providing any personal data.
13. International Transfers
Your data may be transferred outside the UK. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses or data transfers to countries with adequate protection.
14. Complaints
If you are dissatisfied with how we handle your data, contact us. If unresolved, you can lodge a complaint with the Information Commissioner’s Office (ICO): https://ico.org.uk, Tel: 0303 123 1113, Wycliffe House, Water Lane, Wilmslow, Cheshire, SK9 5AF.
15. Contact Information
To exercise your rights or for questions about this Privacy Policy, contact:
Email: help@optimisemi.com
Address: Optimisemi Limited, 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom
